Google Ads for a Jewellery Store in Bengaluru
Shyam Fashion Jewellery is a fashion and bridal jewellery store in Cox Town, Bengaluru. We ran Google Ads that reach nearby shoppers, show the real collection and measure shopper enquiries and other tracked actions: 411 conversions in 30 days, at about ₹124 each.
What the Campaign Was Designed to Deliver
Shoppers in Bengaluru search for jewellery before they visit a store, especially for festivals and weddings. The aim was to put Shyam Fashion Jewellery in front of them at that moment and encourage shoppers to contact the store or plan a visit.
| Objective | What it means in practice |
|---|---|
| Nearby shoppers | Reach people in Bengaluru who can visit the Cox Town store. |
| Show the collection | Let shoppers see the designs and bridal rental options before they arrive. |
| Low cost per click | Keep every click affordable so a modest budget reaches thousands of shoppers. |
| Measurable interest | Track the actions that lead to a visit, and judge every campaign on them. |
What Made This Project Challenging
Selling jewellery through search ads has its own problems. Three had to be solved together.
A crowded market
Bengaluru has hundreds of jewellery stores, plus online brands advertising to the same shoppers.
Why it mattered: a single store has to win on relevance and location, not budget.
A visual, in-person purchase
Shoppers want to see and try jewellery. Text-only ads and clicks to a website don't sell it on their own.
Why it mattered: the ads had to show the collection and lead to a visit.
Clicks are not customers
Without tracking, there is no way to tell which ads generate tracked shopper actions and which only bring website visits.
Why it mattered: you can only improve what you measure.
How We Achieved the Results
Five steps, from campaign set-up to the Google profile that shoppers check before they visit.
- Step 01
Build campaigns around what the store sells
Shyam Fashion Jewellery has two strengths: a wide range of fashion and imitation jewellery, and bridal jewellery on rent. The campaigns were built around both, so each search meets the right ad.
- Fashion and imitation jewellery for everyday and festive shoppers
- Bridal jewellery rentals for brides and families planning weddings
- Bidding for conversions, so Google optimises for shoppers who act, not just clicks
Campaign structureBidding
The Google Ads campaigns. - Step 02
Reach shoppers who can visit the store
Jewellery is bought in person. The ads target people in Bengaluru who can realistically visit the store on MM Road in Cox Town.
- Location targeting around the Cox Town store
- Ads shown to people in the area, not just interested in it
- Directions and call one tap away from the ad
Location targetingLocal shoppers
Where the ads were shown. - Step 03
Show the collection, not just the name
Shoppers choose jewellery with their eyes. Ads use real photos of the store and its designs, with clear messages about the collection and bridal rentals.
- Real product and store photos instead of stock images
- Headlines naming the collection, bridal rentals and the Cox Town location
- Every image tracked, so the best-performing designs get more reach
Ad creativeProduct photos
The images and headlines used in the ads. - Step 04
Track shopper interest beyond the click
A click is not a sale. Conversion tracking measures the configured actions shoppers take after clicking an ad, so the campaigns are judged on real interest.
- Conversion goals set up for the actions shoppers take before visiting
- 411 conversions tracked in 30 days
- Every campaign judged on cost per conversion, about ₹124
Conversion trackingCost per conversion
What counted as a conversion. - Step 05
Back every ad with a 4.9★ profile
When shoppers see an ad, they check the store on Google. A strong profile turns that check into a visit.
- 4.9★ rating from 425 Google reviews
- Clear description: imitation designs and bridal jewellery rentals
- Directions, call and opening hours right on the profile
Google Business ProfileReviews
The store's Google Business Profile.
411 Conversions in 30 Days
Between 11 September and 10 October 2026, the ads were shown 546,000 times, brought 6,840 clicks at ₹7.45 each and produced 411 conversions at about ₹124 each.
MetricResult
- Conversions411
- Clicks6,840
- Impressions546K
- Average cost per click₹7.45
- Cost per conversion~₹124
- Conversion rate~6.0%
- Click-through rate~1.25%
- Ad spend~₹51K
Google Ads, 11 Sep – 10 Oct 2026. Cost per conversion, conversion rate, click-through rate and spend are calculated from clicks, cost per click, impressions and conversions.
For a local jewellery store, the best ad is the one that reaches nearby shoppers at the moment they search, shows them the collection and makes the next step easy. A strong Google profile gives those shoppers useful information before they visit.
What were the main results?
Between 11 September and 10 October 2026, the Google Ads campaigns brought 411 conversions from 6,840 clicks and 546,000 impressions, at ₹7.45 per click and about ₹124 per conversion.
What kind of business is Shyam Fashion Jewellery?
A fashion jewellery store on MM Road in Cox Town, Bengaluru, offering a wide range of imitation designs and bridal jewellery on rent. It is rated 4.9 stars from 425 Google reviews.
How was the cost per click kept so low?
By showing ads only to shoppers near the store, building campaigns around what the store actually sells, and letting Google bid for conversions rather than clicks.
Does Google Ads work for a local jewellery store?
Yes. Shoppers often search before they visit. Ads that reach nearby shoppers, show the real collection and make calling or getting directions easy can help attract store enquiries and visits.
Over what period are these results measured?
30 days, from 11 September to 10 October 2026, taken from the Google Ads account. Cost per conversion, conversion rate, click-through rate and spend are calculated from those figures.
See How We Solve Similar Problems
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