198 Recorded Calls for Homeitup, Bengaluru
How Qaushik Labs connected local homeowner searches to an interior design business through a Business Profile-linked Smart campaign, keyword refinement, compelling ad creative and customer-action measurement.
The Google Ads Results at a Glance
An account overview of the visibility and customer response generated for Homeitup’s Bengaluru interior design business.
Recorded calls are not independently verified unique enquiries. Clicks and impressions measure advertising activity, not completed interior design projects.
Turn Relevant Local Searches Into More Customer Calls
Homeitup wanted more calls from people seeking interior design and modular kitchen services in Bengaluru. The campaign focused on local relevance, search-query quality, and a clear path from advertisement to contact.
| Focus area | What the account addressed |
|---|---|
| Relevant homeowners | Keyword themes based on interior design and modular kitchen searches in local areas. |
| Search quality | Daily checks of search terms and negative keyword opportunities. |
| Local reach | Location reviews aligned with the business service area. |
| Creative relevance | Service-specific messaging, visuals and regular competitive assessments. |
| Customer response | Calls and platform conversion actions reported in their respective scopes. |
Local Visibility Matters Only When the Search Fits
A call-led campaign for interior design needs to distinguish residential project enquiries from unrelated searches for jobs, suppliers, training and inspiration.
Find local intent
Match service-oriented searches to local homeowners rather than treating all interior-related queries equally.
Protect ad spend
Review and exclude terms that do not align with the interior design offer.
Measure actual response
Look beyond impression and click totals to phone calls and relevant customer actions.
How We Managed Homeitup’s Local Google Ads
Six documented areas of campaign management, from keyword themes and exclusions to device performance and conversion reporting.
Local Search & Campaign Strategy
- Step 01
Map local searches to interior design services
The strategy began with interior design and modular kitchen keyword themes relevant to Bengaluru homeowners, including HSR-area intent.
- Themes visible in Google Ads include “modular kitchen HSR” and “interior designer HSR”
- “home interiors HSR layout” connected residential interior demand with the local market
- A Google Business Profile-linked Smart campaign supported business discovery and contact actions
Keyword researchLocal intent
Keyword themes shown in the Homeitup Google Ads Smart campaign. - Step 02
Filter irrelevant traffic with negative keyword themes
We reviewed search-term relevance and used exclusions to reduce searches unlikely to match Homeitup’s interior design services.
- Employment and education terms such as jobs and interior design institutes
- Trade suppliers, standalone carpentry and supplier-focused searches
- Broad inspiration or idea-only queries where they did not match the campaign objective
Negative keywordsSearch quality
Negative keyword themes visible in the Google Ads campaign; exclusions require ongoing review.
Campaign Management & Creative
- Step 03
Manage a Business Profile-linked Smart campaign
A local, call-focused Smart campaign connected the business presence, search themes and customer contact options.
- Daily reviews of search quality and relevant enquiries
- Regular checks of location targeting against service coverage
- A separate Smart campaign screenshot reports 107 calls and 25 local actions, without a visible date filter
Smart campaignBusiness Profile
Smart campaign summary: 107 calls, 25 local actions, 52.2K clicks and ₹69,041.25 spend. Separate scope; reporting dates not visible. - Step 04
Refine creative and monitor competitors
Management continued after launch through competitive reviews and service-relevant messaging for homeowners.
- Competitor and spending reviews approximately every 15 days
- Ad text and images developed around interior design and local demand
- Creative and asset assessments reviewed without treating ad strength as proof of sales
Ad creativeCompetitive reviewGoogle Ads campaign workspace showing ad-copy and keyword sections.
Device Performance & Customer Actions
- Step 05
Prioritise the mobile experience
The device report shows how strongly mobile users contributed to campaign conversion tracking in a dated campaign view.
- 45 of 46 tracked conversions came from mobile phones (approximately 97.8%)
- 50,775 mobile clicks in the 17 January–16 October 2026 report
- The campaign reported a 5.69% CTR and ₹1.32 average CPC
Mobile-firstDevice reporting
Google Ads campaign device report, 17 January–16 October 2026; conversions differ from phone-call counts. - Step 06
Measure calls and other customer actions
We treated the Google Ads Calls metric as a distinct response measure while keeping contact forms and conversion actions in their own reporting scopes.
- 198 phone calls reported in the broader account overview
- The separate Smart campaign view recorded 107 calls and 25 local actions
- A conversion-action screenshot shows 63 “Business profile - Form submit” all-conversion actions, with no visible reporting period
Call trackingConversion actions
Conversion-action report showing 63 “Business profile - Form submit” all-conversion actions; reporting dates not visible.
198 Recorded Phone Calls in the Google Ads Account Overview
The account overview reports 96.6K clicks, 1.58M impressions, 198 calls and approximately ₹98.3K in advertising spend. These are platform-reported interactions, not 198 verified unique clients.
Account overviewReported result
- Recorded phone calls198
- Ad clicks96.6K
- Ad impressions1.58M
- Advertising spend₹98.3K
Account overview chart spans January–October 2026; values were rounded in the original reporting screen. No unique-lead, sales or revenue claim is made.
Supporting reporting — separate scopes
| View | What it reports | Scope / caution |
|---|---|---|
| Smart campaign summary | 107 calls, 25 local actions, 52.2K clicks and ₹69,041.25 spend | Date filter not visible; not added to account totals. |
| Device breakdown | 45 mobile conversions, 1 tablet conversion, 0 computer conversions | 17 Jan–16 Oct 2026; 46 total tracked conversions, distinct from calls. |
| Business Profile form action | 63 in “All conversions” | Period not visible; not combined with phone calls. |
For a local interior design business, search relevance and an easy path to contact matter more than clicks alone. Homeitup’s account illustrates the value of local keyword themes, traffic refinement, mobile-focused reporting and clearly separated response measures.
Questions About This Campaign
Planning Google Ads for an interior design business? Speak with Qaushik Labs.
What kind of business is Homeitup?
Homeitup is an interior design business in Bengaluru, with local advertising themes including interior design and modular kitchens.
Were the 198 calls unique qualified leads?
The report identifies 198 recorded phone calls in the account overview. It does not verify unique callers, lead quality, booked consultations or signed projects.
Why were negative keyword themes used?
They helped filter unrelated search intent such as employment, suppliers, standalone carpentry and broad idea-only searches, subject to ongoing review.
Why is mobile important?
The campaign device report shows 45 of 46 tracked conversions from mobile phones in the 17 January–16 October 2026 view. Those conversions are not the same metric as recorded calls.
Can the 107 Smart campaign calls be added to 198 account calls?
No. Those figures come from different views with potentially overlapping reporting scope and should not be added together.
Want More Relevant Interior Design Enquiries?
Qaushik Labs can help connect your Google Ads with local intent, service relevance and measurable contact actions.